Unipal Stays Proactive on Strategy with Spider Impact

Unipal employees using balanced scorecard software

75+

Brands

10,000+

Pallet Capacity

Distribution Centers

About Unipal

Unipal General Trading Company is the Leading FMCG Full-Service Distributor in Palestine. Services include a full route to market management, managing distribution, supply chain, and logistics; leading to best-in-class in-store execution.

industry

Consumer Good Distribution

solution

Balanced Scorecard Software

website

unipalgt.com

Since its establishment by the Arab Palestinian Investment Company (APIC) in 1994, Unipal General Trading Company has excelled to become the leading Fast-Moving Consumer Goods (FMCG) Full-Service Distributor in Palestine and a rising star in the Jordanian market.

With over 570 valued team members in Palestine and Jordan, Unipal delivers world-class services including a full route to market management; managing distribution, supply chain and logistics, leading to best-in-class in-store execution—all while focusing on industry-leading best practices, innovation, and emerging technological advancements.

Through Unipal’s import, distribution, and delivery of worldwide FMCG brands like P&G, PMI, Ferrero, Kellogg’s, KraftHeinz, Mars Wrigley, XL, Duracell, SC Johnson and many more, Unipal has become recognized as a household name and has achieved consistent growth regardless of political and economic challenges.

Learn how Unipal stays proactive on strategy with Spider Impact.

Challenge

Unipal General Trading Company has always been committed to closely monitoring its strategic measures to ensure the achievement of the organization’s goals and objectives. However, it became increasingly difficult to track the performance of both quantitative and qualitative KPIs using documents and spreadsheets. It was also challenging to link the individual performance of specific departments with the overall company’s goals and objectives.

Desiring a software solution to enhance and simplify its strategic performance management processes, the Unipal team began a two-month search for the best solution to meet their needs. After researching the best balanced scorecard software offerings, Unipal made the decision to conduct a trial of Spider Strategies’ Spider Impact solution.

Unipal had several key requirements in mind when evaluating Spider Impact:

An online view of KPI performance and overall strategy—including multiple tiers of goals and objectives
Visualizations for seeing the connection and linkages between departmental KPIs and strategies with the overall Unipal strategy
An improved and automated process for collecting the underlying KPI data.

“The software evaluation helped to prove that Spider Impact would provide full visibility to overall performance of the company via a consistent color-coded measuring system and reveal the performance of individual KPIs and their impacts on Unipal’s ability to reach its overall goals”, explained Mr. Muhammed Ahmed Kanan, Corporate Finance Business Development, Unipal General Trading Company.

Solution

After selecting Spider Impact as its strategic performance management solution, Unipal introduced the software by training users in each department, defining the KPIs to be tracked, and planning how the KPI data would be imported to bring the scorecards to life.

Unipal tracks both quantitative and qualitative KPIs within Spider Impact, including operational and departmental supporting divisions KPIs and whether tasks are completed correctly and on-time. Performance measures are understood within individual departments and also rolled up to illustrate the contribution and impact on overall strategic goal achievement.

Four strategic objectives on a strategy map

To accelerate their success with their Spider Impact implementation, the Unipal team leveraged Spider Strategies’ online library of training videos, online user guides, free training webinars, and technical support team. Unipal also volunteered and participated in Spider’s software Beta program to share enhancement requests that would further benefit their implementation.

Spider Impact is used by every department at Unipal General Trading Company and each department takes responsibility for measuring its performance in relation to both its department-level strategy and Unipal’s overall strategy.

Results & Benefits

Today, Unipal uses Spider Impact across multiple levels of the organization, including department managers, executives, and those responsible for ensuring the right data is represented. All users have an increased knowledge and awareness of the company’s strategy and how to stay on-track to achieve it.

Unipal utilizes Spider Impact dashboards to present KPIs in a way that attracts attention and allows for drilling down to the details behind performance. Mr. Imad Khoury, CEO of Unipal, shared, “Now we can pinpoint the actual cause of issues by drilling down to see the lowest scores while having the greatest impact on our strategy. Spider Impact shows the source behind an issue and allows us to be proactive by setting alerts on performance thresholds. It has opened our thinking process up to adapting our strategies to enhance our performance.”

Additional software capabilities that have proven valuable to the Unipal team are initiative management features that enable the tracking of project performance via tasks and milestones – as well as briefings that empower the users to present KPI performance data in a seamless and highly-interactive presentation mode.

Spider Impact shows the source behind an issue and allows us to be proactive...

Mr. Imad Khoury CEO of Unipal General Trading Company

With the help of Spider Impact, Unipal General Trading Company has discovered opportunities for operational improvement and the time savings from using the software has freed up time that has been invested in more beneficial strategic planning. “Our management team can now focus on creating value through defining the best strategy, while the software measures performance and reveals any weak spots,” said Mr. Muhammed Ahmed Kanan.

When asked how he would describe Spider Impact to a colleague or friend, Mr. Kanan stated, “Spider Impact enables any company to achieve their goals by setting the correct strategies, KPIs, and objectives. It enables an organization to reach the next economic level of success in its industry and stay ahead of the competition.”

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